New Era

Logo and Packaging Design

Logo

Components

Conceptualizing a logo based on the brand brief of timeless luxury and growth.

Various
versions

Here are the various versions drafted to bring out the essence of the luxurious properties to emerge under the brand with a typographic logo + a custom insignia.

Stationery

& collaterals

Translating the Brand language from the logo on to the various official collaterals designed for the upcoming luxury resort.